DIGITAL MARKETING · SAAS & B2B TECH
B2B lead generation designed for complex sales cycles
Million Marketing supports software vendors, SaaS scale-ups and technology companies with their acquisition: SEA, SEO, AIO, LinkedIn Ads and AI-powered ad creative, managed on sales opportunities and revenue, not on click volume.
Request an audit →See our case studies →
THE SOFTWARE MARKET
B2B buyers increasingly decide on their own
Software buyers research, compare and shortlist vendors long before speaking to a salesperson. Their first contact with your brand happens on Google, on LinkedIn and, increasingly, in the answers of AI assistants.
A largely self-directed buying journey
According to a Gartner survey published in 2025, 61% of B2B buyers prefer a rep-free buying experience. A G2 study from April 2026 indicates that 51% of software buyers now start their research with an AI chatbot rather than Google. Your website, your content and your presence in AI answers therefore do a large share of the selling.
A dynamic, competitive market
In France, software vendors and platforms represented €29.1 billion in 2025, up 8.2% according to Numeum, and the vast majority of new projects are deployed as SaaS. On high-intent queries, bids rise quickly: every euro must be allocated on cost per opportunity.
The digital challenges of software vendors
Connecting campaigns to the sales pipeline, differentiating an offer in a crowded category, convincing buying committees of several people and succeeding internationally: these are the projects we tackle most often with technology companies.
OUR LEVERS FOR SAAS AND B2B TECH
The levers of profitable SaaS growth
Priorities for software vendors and B2B tech companies
Full-funnel B2B SEA
Brand, category and competitor Search, managed on cost per opportunity thanks to CRM data feedback.
Discover our SEA →
LinkedIn Ads and ABM
Targeting of accounts and decision-making roles, with content sequences tailored to each stage of the buying committee.
Discover our Paid Social →
SEO, AIO and expert content
Comparison pages, use cases and technical content to be found on Google and recommended by AI assistants.
Discover our AIO offer →CASE STUDIES
Results for software vendors and technology groups
SEA optimisation and unified governance
- Budget managed
- €3.5M / year
- Key result
- More qualified traffic, budgets shifted to profitable offers
Full-funnel SEA and B2B lead generation
- Lever
- Full-funnel Search
- Key result
- Maximised B2B conversions
Multi-region SEA governance
- Lever
- Multi-region Search
- Key result
- Greater budget efficiency
WHY US
Why choose Million Marketing for your SaaS growth?
- Experience with major tech accountsMulti-region SEA governance and management of multi-million-euro budgets for software vendors and technology groups.
- Pipeline-driven managementLeads, opportunities and revenue fed back from the CRM to assess each lever on its real contribution.
- International B2BCampaigns in several languages and markets, with unified governance.
- Dedicated senior expertsYour accounts are managed directly by seasoned experts (ex-WPP, Microsoft, Amazon), with no turnover.
Frequently asked questions about SaaS and B2B digital marketing
How do you generate qualified B2B leads for a SaaS?
By optimising on the opportunity, not the form. We structure campaigns by intent, then feed CRM stages back into Google Ads and LinkedIn so bidding favours contacts who become opportunities.
Is LinkedIn Ads profitable in B2B?
Yes, when targeting and content are precise. Cost per click is higher than on other platforms, but targeting by job function, industry and company lets you reach exactly the decision-makers. We combine it with Search to cover both existing demand and demand still to be created.
Why is AIO becoming a priority for software vendors?
Because buyers consult AI before they contact vendors. According to a G2 study published in 2026, half of B2B software buyers start their research with an AI chatbot. Being cited accurately in these answers is becoming a commercial issue in its own right.
Do you support international expansion?
Yes, across several markets and languages. We manage multi-region accounts with unified governance: a common structure, local adaptations and budget allocation based on each market’s profitability.
SOURCES
Figures from public sources, with the year of the data. Last checked: October 2026.
LET’S TAKE ACTION
Let’s talk about your SaaS growth
Campaign audit, launch in a new market or overhaul of your lead generation: choose the format that fits your timeline.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to identify your growth opportunities and prioritise your most profitable levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management (Retainer)
Describe your goals, current levers and timeline: a senior expert reviews every request and gets back to you.