PAID SOCIAL AGENCY · SOCIAL ADS
Social campaigns that convert, not just impressions
Million Marketing, a Paid Social agency in Paris, orchestrates the advertising investments of enterprise accounts, mid-market companies and luxury brands on Meta, LinkedIn and TikTok. Advanced audience targeting, advertising creativity and continuous optimisation to reach and convert your most profitable audiences, in France and internationally.
Request a Paid Social audit →See our case studies →
OUR PAID SOCIAL EXPERTISE
Six areas of expertise combining data and creativity
Advanced audience targeting
Custom audiences, lookalikes and first-party signals (CRM, pixels, Conversion API) to reach your most profitable segments, excluding those already converted.
Case study: cybersecurity company →
Ad creative & A/B testing
Concepts designed natively for each format (Reels, LinkedIn carousels, TikTok videos) by our AI Studio, and A/B/n tests to identify the messages that convert.
Discover the AI Studio →
Full-funnel strategy
From awareness to conversion and loyalty, in synergy with your SEA campaigns to capture the demand created by Social Ads at the moment of active search.
Discover our SEA →
Meta, LinkedIn & TikTok
Each platform has its own logic: video awareness on Meta and TikTok, B2B targeting by job function and industry on LinkedIn. Our budget choices follow these specifics.
Case study: B2B software company →
Attribution & measurement
Pixels, Conversion API and CRM integration to measure the real impact on sales and leads, beyond likes and impressions.
Transparent reporting
Looker Studio dashboards with no vanity metrics: performance, audiences and creatives, with prioritised recommendations.
Discover AIO →
WHY US
Why entrust your social campaigns to Million Marketing?
- Enterprise accounts & complex challengesOur senior team has managed 7-8 figure Social Ads budgets for global leaders and applies those standards to your campaigns.
- Creative & data-drivenWe combine art and science: every creative decision is validated by data for continuous improvement.
- SEA & SEO synergyPaid Social is more powerful when integrated: retargeting with SEA, content amplification with SEO.
- Built-in AI StudioOur Million IA® Studio produces premium creatives at high frequency to fight ad fatigue.
Ready to move forward?
Describe your project in two minutes: a senior expert will get back to you with a first analysis.
Request an audit →OUR COMMITMENT
The commitment of our Paid Social experts
In Social Ads, the battle is no longer won on targeting, but on creative. My vision is to industrialise your creative production to feed the Meta, LinkedIn and TikTok algorithms. It is the only way to keep CPAs low and grow your acquisition volumes without saturating your audiences.
Yann BeuzitPresident & CEO · Million MarketingWe manage your Paid Social campaigns with a full-funnel approach. From awareness to conversion, we continuously test new formats (UGC, video, carousel) to fight ad fatigue, with data-driven steering on LinkedIn Ads and Meta.
OUR METHOD
The Remix: from strategy to performance
Our signature combines high-level strategic consulting with operational excellence, in four steps.
- 01
Diagnosis
Digital performance audit: data, tracking, customer journey and competition.
- 02
Strategy
Acquisition plan by channel, business objectives and steering KPIs.
- 03
Execution
SEA, SEO, AIO and Paid Social campaigns plus AI Studio creative, run by senior experts.
- 04
Value-based steering
Continuous ROI-driven optimisation and decision-grade reporting for your budget choices.
PAID MEDIA AGENCY
Paid media: orchestrating all your paid channels
Paid media covers every advertising space you buy: search engines, social networks, video, programmatic and retail media. We manage them as a single portfolio, with one shared objective and unified measurement.
Search and Performance Max
Google Ads and Microsoft Ads to capture purchase intent, with budgets continuously arbitrated against your social campaigns.
Discover our SEA →Social Ads and video
Meta, LinkedIn, TikTok and YouTube: targeting, creative and bidding managed on cost per lead or ROAS, not on reach alone.
Retail media and programmatic
Activation on retailer media networks and programmatic, when your category and objectives justify it.
Read our analysis →MARKET DATA · VERIFIED SOURCES
Paid Social in France: key figures
Social platforms now drive the strongest growth in French digital advertising. These public data points show the scale.
| Indicator | Figure | Source |
|---|---|---|
| Active social media identities in France | 51.5 million, 77.2% of the population | DataReportal / Kepios, Digital 2026: FranceNovember 2025 |
| Advertising reach in France | Facebook 31.5M, Instagram 28.2M, TikTok 23.4M (18+), LinkedIn 38.0M members | DataReportal / Kepios, Digital 2026: FranceNovember 2025 |
| Social advertising spend in France | €2.22bn in H1 2026 (+16%), 41% of digital growth | SRI, UDECAM and Oliver Wyman, 36th Observatoire de l’e-pubJuly 2026 |
| Meta advertising revenue | $59.4bn in Q2 2026, average price per ad +12% | Meta, Q2 2026 resultsJuly 2026 |
Figures checked against each primary source in October 2026.
Read next: LinkedIn Ads for B2B in 2026, account-based marketing and budget arbitrage.
Frequently asked questions about our Paid Social agency
What is the difference between paid media and paid social?
Paid social is one component of paid media. Paid social refers to advertising on social networks. Paid media covers every space you buy: search, social, video, programmatic and retail media. We manage these channels together so that two channels do not compete for the same customer, and so that budget goes where it delivers the most.
What is our advertising approach for performance-driven companies?
Data-driven advertising orchestration. Our Paid Social approach rests on advanced behavioral segmentation and a continuous synergy between data analysis and creative velocity. We go beyond simple demographic targeting to isolate intent signals on LinkedIn, Meta and TikTok. By applying Big Tech operational rigor to your campaigns, we turn every impression into a qualified conversion opportunity, aligned with your net profitability.
How do you manage ad fatigue and creative refresh?
Creative velocity through the Million IA® Studio. Success on social networks depends on your ability to refresh visuals and videos without degrading your CPA (Cost per Acquisition). We natively integrate our AI Studio to produce premium assets at high frequency, essential to sustain a high CTR over time. This technological agility lets us massively test new angles and “stop the scroll” of the most solicited decision-makers.
How do you ensure tracking reliability in a post-cookie world?
Surgical tracking for total ROI transparency. We secure your social data collection through advanced server-side configurations and deep integration with GA4 and GTM. This technical rigor makes it possible to measure the real incrementality of each social channel and offset advertising signal loss. We provide mid-caps and enterprise accounts with decision-grade dashboards that translate social performance into concrete, indisputable business indicators.
Are your advertising strategies suited to B2B challenges (LinkedIn)?
Account-Based Marketing (ABM) on LinkedIn Ads. We master surgical acquisition tactics on LinkedIn to capture high-value leads. By precisely targeting decision-makers within your strategic accounts, we turn Social Ads into a pipeline engine for your sales teams. Our strategies combine institutional credibility and technological precision to position mid-caps as undisputed leaders in their respective markets.
What budget should you plan for Paid Social management (Meta, LinkedIn, TikTok) with Million Marketing?
A budget sized to your platforms and objectives, not a standardized rate. The budget depends on the number of platforms activated (Meta, LinkedIn, TikTok), the volume of creatives to produce through our AI Studio, and your growth objectives (awareness, acquisition, LTV). We offer two entry formats: a Strategic Micro-Consulting session (1h) to frame your priorities, or a Campaign Management & Optimization retainer for continuous management. The exact quote is confirmed after an initial audit of your ad accounts.
How quickly do Paid Social campaigns produce measurable results?
First signals within days, stabilized performance over several weeks. Advertising platforms (Meta, LinkedIn, TikTok) need a 1-2 week learning phase to optimize delivery to the most relevant audiences. Managing ad fatigue and refreshing creatives through our AI Studio then sustains performance over time, with weekly monitoring of key indicators (CPA, ROAS, frequency).
LET’S TALK
Ready to transform your Social Ads performance?
Choose the level of support that matches your urgency and your objectives.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to audit your ad accounts and prioritise your most profitable social levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Paid Social management (Retainer)
Tell us about your accounts and goals: a senior expert reviews every request and gets back to you.