YACHTING · DIGITAL PERFORMANCE
Sell, charter and win mandates with a UHNWI clientele
Million Marketing is the digital performance agency for the yachting industry. Brokers, charter agencies and shipyards: we reach high-intent buyers and charterers, and win new mandates, across the Mediterranean and internationally, with the discretion your clientele expects.
Talk to a yachting expert →See our case studies →
OUR YACHTING CHANNELS
Capturing purchase intent, not dreamers
Our channels
SEA on your models
Precision campaigns on the exact models in your fleet (e.g. “Sunseeker 76 yacht for sale”), sizes and budgets.
Discover our SEA →
Micro-conversions & CRO
Listings turned into capture funnels: full specifications, maintenance history, virtual tour.
Discover our Web & CRO offer →
Premium retargeting
Your yachts stay in your prospects’ field of vision on premium social networks, all the way to the decision.
Discover our Paid Social →
B2B outreach & mandates
Targeted prospecting towards key introducers: family offices, captains, marina directors, concierge services.
Our luxury expertise →
AI Studio & visuals
Visual content optimised and adapted to every listing, without costly additional shoots.
Discover the AI Studio →
SEO & AIO
Lasting visibility for your listings on Google and in generative AI answers.
Discover AIO →Ready to move forward?
Describe your project in two minutes: a senior expert will get back to you with a first analysis.
Request an audit →
WHY US
Why entrust your acquisition to Million Marketing?
- ROI before imageWe work on the maths of your acquisition: cost per lead, conversion rate, measurable cash flow.
- Discretion & off-marketConfidential strategies, suited to a highly exposed UHNWI clientele.
- A predictable flowMonthly support (retainer) for a continuous flow of leads and a fuller charter calendar.
- Senior leadershipLed by Yann Beuzit and a senior team used to international budgets and luxury codes.
Frequently asked questions: digital marketing for yachting
How do you generate qualified leads for sales or charter?
The alliance of precision and retargeting. We avoid costly generic keywords. We target exact purchase intent (yacht models, sizes, budgets) through our acquisition practices. If a client doesn’t convert immediately, our premium retargeting campaigns keep your vessels in their field of vision for 30 days.
How do you optimize our existing listing/shipyard pages?
The science of conversion (CRO). We turn your catalog pages into capture funnels. Instead of a simple « Contact us » button, we implement micro-conversions: « Download the full specifications », « View the maintenance history » or « Access the virtual tour », in exchange for the qualified prospect’s contact details.
Can you help us win new sales listings?
Invisible, formidable B2B prospecting. Absolutely. We set up automated outreach systems targeting key business introducers (family offices, captains, marina managers, concierge services) to connect you with owners looking to sell or upgrade their yacht in the Mediterranean.
Why choose Million Marketing over a traditional nautical agency?
An absolute focus on ROI and data. Traditional agencies often focus on image and beautiful brochures. We focus on the mathematics of acquisition: lowering your lead acquisition cost, increasing your conversion rate and generating fast, measurable cash flow.
What budget should you plan for a yachting marketing strategy?
An investment calibrated to your fleet and sales objectives, not a generic package. The budget depends on the number of vessels to promote (sale or charter), the geographic markets targeted, and the desired level of retargeting automation. We offer two entry formats: a Strategic Micro-Consulting session (1h) to frame your priorities, or a Campaign Management & Optimization retainer for continuous management. The precise quote is always confirmed after an initial audit of your listings and market.
How quickly can you generate qualified leads in yachting?
First prospects as soon as campaigns go live, ramping up over 4 to 6 weeks. SEA and premium retargeting generate intent signals (sale or charter) within days of going live, with performance stabilizing in 4 to 6 weeks. SEO and AIO, which strengthen your listings’ visibility over time, need 4 to 8 weeks for the first signals. We steer this performance ramp-up through weekly adjustments rather than a quarterly review.
LET’S TALK IN CONFIDENCE
Ready to accelerate your sales and secure your mandates?
Choose the level of support that matches your urgency and your objectives.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to frame your priorities: sales, charter, mandates, target markets.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Confidential discussion
Tell us about your fleet, markets and goals: a senior expert reviews every request in strict confidence.