DIGITAL MARKETING · BANKING & INSURANCE
Compliant, measurable and profitable digital acquisition for financial institutions
Million Marketing supports banks, insurers, brokers and fintechs with their online acquisition: SEA, SEO, AIO and Paid Social, run by senior experts who know the sector’s regulatory constraints and how to reconcile them with performance.
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THE FINANCIAL MARKET
A sector where every ad puts trust on the line
Finance and insurance combine rare challenges: complex products, intense competition on expensive queries and strict advertising rules. The players who succeed online turn these constraints into signs of reliability.
Long, comparison-driven buying journeys
Opening an account, taking out a loan or choosing insurance: these decisions are prepared online, across comparison sites, reviews and educational content. With 78% of French people using the internet for their banking according to Eurostat, visibility on intent queries and landing-page quality weigh directly on acquisition costs.
A demanding advertising framework
Since 2023, Google has required prior verification of financial services advertisers in France. Consumer credit advertising must include the statement set out in Article L312-5 of the French Consumer Code: « Un crédit vous engage et doit être remboursé. Vérifiez vos capacités de remboursement avant de vous engager. » (“A loan is a commitment and must be repaid. Check your ability to repay before committing.”) Life insurance communications follow ACPR recommendation 2015-R-01, and the promotion of crypto-assets is governed by the European MiCA regulation. We build these rules into campaigns from the design stage to avoid ad disapprovals and legal risk.
The digital challenges of financial players
Three priorities keep coming up: lowering a high cost per lead without sacrificing application quality, measuring conversions all the way to the actual signature, often completed offline, and becoming a reliable source for the AI assistants customers consult before choosing a financial product.
OUR LEVERS FOR BANKING AND INSURANCE
The levers of high-performance financial acquisition
Priorities for banks, insurers, brokers and fintechs
Compliant, profitable SEA
Google Ads accounts structured by product and intent, advertiser verification, mandatory disclosures and bidding driven by the real value of applications.
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SEO, AIO and educational content
Sourced guides, simulators and product pages to earn trust on Google and in AI answers, on topics where accuracy is decisive.
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Application journeys and CRO
Simplified forms, reassuring steps and drop-off tracking to turn more visitors into qualified requests.
Discover our Web & CRO offer →CASE STUDIES
Results for banks, insurers and brokers
SEA acquisition strategy and scalability
- Budget managed
- €3.6M / year
- Key result
- Better-qualified leads, lower average CPA
Multi-market management and AI-driven ROI
- Budget managed
- €1M / year
- Key result
- Improved overall ROI across all markets
Performance, compliance and qualified leads
- Lever
- Search
- Key result
- Sharply reduced CPA
WHY US
Why choose Million Marketing for your financial acquisition?
- Demanding financial accountsWe manage acquisition for banking groups, insurers and brokers, with budgets of up to several million euros a year.
- Built-in complianceLegal notices, Google verification and legal sign-off planned from the campaign design stage.
- Measurement through to the signed contractOffline conversions and CRM data fed back into the platforms to optimise on real value.
- Dedicated senior expertsYour accounts are managed directly by seasoned experts (ex-WPP, Microsoft, Amazon), with no turnover.
Frequently asked questions about digital marketing for banking and insurance
Do you need Google verification to run financial ads?
Yes, in France, for financial services. Google requires financial services advertisers (banking, credit, investment, insurance) to be verified before ads can run. We support this process and structure accounts so it does not delay your launches.
How do you reconcile compliance and performance in SEA?
By treating compliance as a design criterion. Mandatory disclosures, approved wording, landing pages signed off by your legal teams: built in from the start, these rules prevent ad disapprovals and reassure prospects.
How do you measure an application that closes offline?
By connecting your campaigns to your CRM. We feed the key stages of each application, from request to signature, into Google Ads and your analytics tools, so bidding optimises for real value rather than the mere number of forms.
Is AIO relevant for a bank or an insurer?
Yes, because your customers are already asking AI. Before choosing a loan or an insurance policy, more and more people ask an AI assistant. AIO works on the clarity, accuracy and consistency of your content so that your brand is cited correctly.
SOURCES
Figures from public sources, with the year of the data. Last checked: October 2026.
- Eurostat — Individuals using the internet for internet banking
- Planète CSCA — Les données clés de l’assurance française en 2024
- Google Ads — Vérification des annonceurs de services financiers
- Légifrance — Article L312-5 du Code de la consommation
- ACPR — Recommandation sur les communications à caractère publicitaire des contrats d’assurance vie
- ARPP — Recommandation Crypto-actifs V2
LET’S TAKE ACTION
Let’s talk about your financial acquisition
Campaign audit, product launch or bringing your accounts into compliance: choose the format that fits your timeline.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to identify your growth opportunities and prioritise your most profitable levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management (Retainer)
Describe your goals, current levers and timeline: a senior expert reviews every request and gets back to you.