SEA AGENCY · GOOGLE ADS
Google Ads campaigns steered by value, not by clicks
Million Marketing, an SEA agency in Paris, manages the Search investments of enterprise accounts, mid-market companies and luxury brands on Google Ads, Microsoft Ads and Search Ads 360. Our mission: maximise your ROAS and hit your CPA and CPL targets, in France and internationally.
Request an SEA audit →See our case studies →
OUR SEA EXPERTISE
Six areas of expertise working for your profitability
Google Ads, Microsoft Ads & SA360
Search, Performance Max, Shopping and YouTube managed at scale with the right bidding strategies (tCPA, tROAS, conversion value), feeds and scripts. MCC, multi-currency and multi-market structures under control.
International & hyper-local
Keywords researched natively in each language, never simply translated, targeting calibrated by region, city or radius, and centralised governance compliant with GDPR and local advertising rules.
Search, SEO & Paid Social synergies
SEA data prioritises the SEO strategy, audiences feed Paid Social and Million IA® qualifies leads after the click: total acquisition cost falls across the whole funnel.
Discover our SEO →
Value-based steering
GA4, data-driven attribution, CRM integration and value-based bidding with offline conversion imports: bids optimise the real margin generated, not volume.
Testing & continuous optimisation
A/B/n tests via SA360 Experiments and geo-holdout testing to measure real incrementality. Every test is documented to build a knowledge base specific to your account.
Decision-grade reporting
Looker Studio dashboards that separate media metrics (CPC, CTR) from business impact: cost per qualified lead, customer lifetime value, margin generated.
Our SEA offer for SMEs & mid-market →SEA CASE STUDIES
Measured results on demanding accounts
SEA acquisition strategy and scalability
- Engagement
- Led by our founder during his career
- Key result
- Better-qualified leads, lower average CPA
SEA strategy and regulatory compliance
- Engagement
- Led by our founder during his career
- Key result
- 100% regulatory compliance · −20% budget waste
E-commerce performance and Google Shopping
- Engagement
- Led by our founder during his career
- Key result
- Higher ROAS, measurable growth in store traffic
Detailed examples: an international bank’s SEA acquisition strategy and e-commerce performance and Google Shopping for a fashion and luxury brand.
THE GOOGLE ADS AUCTION, LIVE
Why quality beats budget
Adjust your ad quality and watch the ranking rearrange itself.
Your ad
Bid €2.50 · adjustable quality
Advertiser A
Bid €4.00 · quality 4/10
Advertiser B
Bid €3.00 · quality 6/10
Simplified teaching simulation: with higher quality you outrank competitors who bid more, and you pay less per click.
Ready to move forward?
Describe your project in two minutes: a senior expert will get back to you with a first analysis.
Request an audit →
WHY US
Why entrust your paid search to Million Marketing?
- International expertise & high standardsOur senior team has managed 7-8 figure SEA budgets for global leaders and applies those standards to your campaigns.
- Tailor-made approachNo one-size-fits-all: every SEA strategy is co-built with you, aligned with your business objectives and competitive context.
- Enterprise focus & complex challengesMulti-market management, cross-channel and cross-device attribution, global and local reporting: we master complexity.
- Technology in the service of ROISA360, Smart Bidding, scripts, APIs and Million IA® for maximum performance and efficiency.
OUR COMMITMENT
The commitment of our SEA experts
With my background at Microsoft and Amazon, I know the inner workings of the auction. For enterprise accounts, SEA is not an expense, it’s finance. We manage your Google Ads campaigns like a portfolio: real-time arbitration, fine-grained structuring and an obsession with incremental ROI to turn your budget into market share.
Yann BeuzitPresident & CEO · Million MarketingOur Search approach goes beyond technical management. We reject blind automation: our senior experts manually audit your search terms and your Performance Max structures so that every euro invested serves your business objectives, in France and internationally.
INTERNATIONAL SEA
International SEA agency: campaigns steered across all your markets
From our Paris hub, we run Google Ads, Microsoft Ads and SA360 programmes across EMEA, the US and APAC, for mid-caps and enterprise accounts growing beyond their home market.
Hub-and-spoke governance
Centralised strategy, measurement standards and budget governance: a consistent brand from one market to the next.
Local execution
Keywords and ads in each country’s language and vocabulary, bids adapted to its competition and margins.
Comparable steering across countries
ROAS and CPA tracked with the same rules in every market, so you can allocate budgets with confidence.
MARKET DATA · VERIFIED SOURCES
Paid search in figures: benchmarks for your budgets
Recent public benchmarks to position your Google Ads performance and prepare for advertising inside AI answers.
| Indicator | Figure | Source |
|---|---|---|
| Search ad spend in France | €2.74bn in H1 2026 (+12%) | SRI, UDECAM and Oliver Wyman, 36th Observatoire de l’e-pubJuly 2026 |
| Google Ads averages across industries (US) | CTR 6.64%, CPC $5.42, conversion rate 8.18% | WordStream by LocaliQ, 13,474 campaignsMay 2026 |
| Uplift reported by Google for AI Max for Search | +14% conversions at a similar CPA or ROAS | GoogleMay 2025 |
| Ads inside AI Overviews | English only, 12 countries, not yet France | Google Ads Helppage checked October 2026 |
| Bing’s search market share in France | 5.47% | StatCounter Global StatsSeptember 2026 |
Figures checked against each primary source in October 2026.
Frequently asked questions about our SEA agency
How do you guarantee ROI-driven management?
Surgical management focused on incrementality. Our SEA approach rests on maximizing the net profitability and incrementality of your investments. We don’t manage to clicks, but to qualified conversions and real revenue. By deploying granular account structures, we eliminate budget waste to concentrate your spend on your industry’s most profitable audience intersections.
How do you integrate AI into your Google Ads campaigns?
The alliance of AI and senior strategic expertise. We harness the power of Google Performance Max (PMax) and Smart Bidding while injecting the strategic guardrails they require. Our expertise breaks the “black box” effect of automation by feeding the algorithms with your First-Party Data and precise CRM value signals. This guides the AI toward your highest LTV (Lifetime Value) customers.
Can you manage accounts internationally?
Centralized governance for your global markets. Million Marketing orchestrates complex SEA programs across EMEA, US and APAC from its Paris hub. We apply a “Hub-and-Spoke” model that guarantees global brand consistency and unified standards of excellence, while optimizing local semantic execution. It is the reference solution for mid-market companies and enterprise accounts aiming for multi-market dominance.
Is client-side GA4 tracking enough to measure my Google Ads conversions accurately?
No: 100% client-side tracking under-reports part of your real conversions. Ad blockers, browser restrictions (ITP on Safari) and signal loss due to Consent Mode mean a classic GA4 pixel misses a significant portion of the conversions your campaigns actually generate — a gap all the more critical since Google Ads Smart Bidding drives its automated bids on that very data. We systematically deploy server-side tracking (Enhanced Conversions, conversion APIs) to recover the missing data and give the algorithms a complete view of your funnel.
What budget should I plan for Google Ads management with Million Marketing?
An investment calibrated to your industry and your auctions, not a generic package. Your SEA budget depends on several factors: the competitive intensity of your target queries, the number of accounts and markets to manage, and the maturity of your current tracking. We offer two entry formats: a Strategic Micro-Consulting session (1h) to frame an initial account structure, or a Campaign Management retainer for continuous support. Precise pricing is always confirmed after an initial audit of your account and your market.
How quickly can you observe results on a Google Ads campaign?
Fast first volumes, optimized performance within a few weeks. Unlike SEO, SEA generates impressions and first clicks as soon as campaigns are activated. The automated bidding (Smart Bidding) learning phase generally requires 4 to 6 weeks to stabilize the cost per acquisition, while the algorithm collects enough conversion data. We manage this ramp-up through weekly adjustments rather than a quarterly review.
Do you offer broader marketing leadership beyond Google Ads management?
Yes. Beyond SEA, some of our clients entrust us with global marketing leadership through our part-time marketing leadership offering: a fractional marketing director who coordinates SEA, SEO, Paid Social and brand strategy under a single leadership, without the cost of a full-time hire.
How do you estimate the Google Ads budget you need?
By starting from your conversion goals and your profitability. Cost per click, conversion rate, value of a conversion and margin are enough for a first estimate. Our Google Ads budget calculator does the maths for you, with the CPA and break-even ROAS, and includes a 24-point SEA audit checklist.
LET’S TALK
Ready to transform your SEA performance?
Choose the level of support that matches your urgency and your objectives.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to shape your account structure and identify your fastest profitability levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management & optimisation (Retainer)
Tell us about your account and goals: a senior expert reviews every request and gets back to you.