DIGITAL MARKETING · CONSUMER GOODS
Digital performance at the scale of your brands
Million Marketing supports food groups and consumer goods brands with their digital performance: Performance Max, Google Shopping, retail media, Paid Social and AI-powered ad creative, managed on ROAS and share of voice.
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THE CONSUMER GOODS MARKET
Consumer goods are going increasingly digital
The fast-moving consumer goods market is worth €140 billion in France, and a growing share is played out online: click-and-collect, delivery, retailer media networks and social media.
Click-and-collect and delivery have become major channels
According to NielsenIQ, e-commerce accounts for 13.3% of consumer goods spending in France in 2025, placing France second in Europe behind the United Kingdom. For a brand, the battle is now also fought in retailers’ search engines and on online product pages.
Retail media, a new frontier
Retail media reached €1.38 billion in France in 2025, up 13% according to the SRI e-pub Observatory. It must be managed with the same rigour as Search: clear objectives, incrementality measurement and trade-offs with your other paid levers.
An advertising framework to respect
Advertising for processed foods and drinks with added sugar, salt or sweeteners must carry a health message, such as « Pour votre santé, mangez au moins cinq fruits et légumes par jour » (“For your health, eat at least five fruits and vegetables a day”), on all media, including the internet (Article L2133-1 of the French Public Health Code). We build it into social and video formats from the creative stage.
OUR LEVERS FOR CONSUMER GOODS
The levers of performance at scale
Priorities for food groups and consumer goods brands
Performance Max and Shopping
Optimised product feeds, campaigns segmented by margin and product range, and Smart Bidding managed on ROAS at scale.
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Paid Social and brand lift
Awareness and consideration campaigns measured with impact studies, on Meta, YouTube and TikTok.
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Million IA® Studio
Creative variations produced at high frequency for every brand, every range and every promotional peak.
Discover the AI Studio →CASE STUDIES
Results for consumer goods groups
Performance Max and Smart Bidding at scale
- Budget managed
- €5M / year
- Key result
- Significant ROAS increase
Multi-brand SEA orchestration and brand lift
- Budget managed
- €1M / year
- Key result
- Greater share of voice on strategic queries
SEA strategy and regulatory compliance
- Budget managed
- €1M / year
- Key result
- 100% regulatory compliance · −20% budget waste
WHY US
Why choose Million Marketing for your brands?
- The scale of large groupsManagement of multi-brand portfolios and e-commerce budgets of several million euros a year.
- Rigorous measurementROAS, share of voice and incrementality tracked by brand and by range.
- Built-in complianceHealth messages and rules specific to alcoholic beverages taken into account from campaign creation.
- Dedicated senior expertsYour accounts are managed directly by seasoned experts (ex-WPP, Microsoft, Amazon), with no turnover.
Frequently asked questions about consumer goods digital marketing
How should Performance Max be managed for a consumer goods brand?
Through segmentation and feed quality. We structure campaigns by brand, range and margin level, optimise product titles and attributes, and track the share of new customers to avoid paying for sales already won.
Is retail media profitable?
Yes, provided incrementality is measured. Retail media reaches shoppers at the moment of purchase, but its effectiveness must be compared with other levers. We set clear objectives and measure truly incremental sales.
What are the obligations for online food advertising?
A health message on all media. Processed foods and drinks with added sugar, salt or sweeteners must display one of the official health messages and the mangerbouger.fr address, including in online ads. We build it into every format.
How do you manage several brands without cannibalisation?
With unified governance. Cross-brand negative keywords, budgets allocated at group level and brand-specific objectives prevent your brands from competing on the same queries.
SOURCES
Figures from public sources, with the year of the data. Last checked: October 2026.
LET’S TAKE ACTION
Let’s talk about your brands
Campaign audit, range launch or retail media management: choose the format that fits your timeline.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to identify your growth opportunities and prioritise your most profitable levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management (Retainer)
Describe your goals, current levers and timeline: a senior expert reviews every request and gets back to you.