MASTERCLASSES · DECISION-MAKERS, MID-CAPS & ENTERPRISE ACCOUNTS
Hands-on masterclasses to upskill your teams
Million Marketing designs tailored digital marketing masterclasses for decision-makers and their teams: SEA, SEO, AIO, Paid Social, AI Studio, CRO and analytics. Led by senior experts and applied to your real accounts, they pass on value-based management methods, for controlled ROI and lasting autonomy.
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TRAINING PROGRAMS
Our modules: master digital acquisition
Nine masterclasses, combined around your priorities
Integrated digital strategy
Build an agile roadmap that prioritises high-impact channels and lays the groundwork for your expansion (SEA, Social and SEO synergies).
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Performance management & ROI
Flash audit of your accounts, identification of growth opportunities, definition of your KPIs (target CPA, ROAS) and budget decisions.
Part-time marketing leadership →
SEA: Google Ads & Performance Max
Structure precise Search accounts to capture purchase intent at the best cost, and use Performance Max with strict profitability control.
Our SEA expertise →
SEO & semantic authority
Technical optimisation, transactional content and targeted link-building to rank on your business keywords and reduce reliance on paid media.
Our SEO expertise →
AIO: visibility in AI
Get cited by ChatGPT or Gemini: optimise your key content (FAQs, product pages) so answer engines pick it up.
Our AIO offer →
Paid Social: Meta & LinkedIn
Identify where your customers are and build highly targeted campaigns, with visuals and hooks designed to stop the scroll.
Our Paid Social expertise →
Million IA® Studio
Produce high-quality ad assets and videos in-house, quickly, while keeping control of your visual identity.
Discover the AI Studio →
CRO & UX
Analyse your user journeys to remove friction, optimise your landing pages and run A/B tests to convert more without raising budget.
Our Web & CRO offer →
Web analytics & reporting
Set up a clear Looker Studio dashboard, connected to your real data, to track costs and conversions and decide fast.
Book this masterclass →Ready to move forward?
Describe your project in two minutes: a senior expert will get back to you with a first analysis.
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OUR APPROACH
Why train your teams with us?
- Directly applicableOperational know-how transfer, practised on your real accounts.
- Profitability-drivenEvery module is taught through the lens of the margin your investments generate.
- Senior expertsYou learn from ex-Big Tech practitioners who manage budgets themselves, not from theoretical trainers.
- Technical foundation & AISolid GA4 and GTM tracking, and concrete use of AI in your workflows.
- Frameworks you keepOur methodologies and dashboards, to manage without jargon after the training.
THE COMMITMENT OF YOUR TRAINERS
Trainers who practise
Based in Paris, our masterclass offer was born from a conviction: the operational excellence of the Tech giants should be passed on to French leaders. We bring the rigour of an ex-Big Tech expert and a PhD-level strategic vision to train your teams in digital transformation, with an uncompromising results culture.
Yann BeuzitPresident & CEO · Million MarketingProximity and excellence. We offer bespoke support to mid-caps, enterprise accounts and leaders. No generic sessions: you learn with a dedicated senior expert, able to connect every channel to your global business challenges.
Frequently asked questions about our masterclasses
Who are your Masterclasses primarily for?
A curriculum designed for decision-makers and strategic managers. Our programs target marketing directors, CDOs and mid-cap executives who want to take back control of their digital performance. We turn complex technological concepts into actionable decision-making tools, letting leaders arbitrate their budgets and manage their teams with the rigor of a senior expert. The stakes: moving from a passive stance to sovereign digital governance.
What is the added value of training by an ex-Big Tech expert?
Importing the standards of the world’s technology elite. Learning with a consultant who operated at the heart of Microsoft or Amazon gives you access to the most advanced management methodologies on the market. We don’t train you on mere tools, but on value strategy. We pass on operational-excellence frameworks and a PhD-level analytical vision to secure your investments and guarantee a lasting competitive advantage.
How is Artificial Intelligence integrated into your programs?
AI as a lever of velocity and operational profitability. AI is not an optional module but the common thread of our Masterclasses. We teach you how to industrialize your asset production with the Million IA® Studio, qualify your leads with conversational agents and optimize your visibility on the new answer engines (AIO). We train you to turn innovation into an immediate ROI multiplier.
Are your training sessions theoretical or directly applicable?
A 100% operational skills transfer on your own accounts. Every session is designed to be deployed instantly on your own ecosystems. We favor a “learning by doing” approach on your real budgets (SEA, SEO, Paid Social) to validate skills through concrete results. At the end of the Masterclass, you leave with a proprietary playbook and a strategic roadmap ready to be executed by your teams.
What impact should you expect on overall company performance?
Turning marketing into an autonomous profit center. The ultimate goal of our work is optimizing your commercial margins and reducing your dependence on external providers. By mastering the levers of incrementality and surgical acquisition, you eliminate budget waste. Our Masterclasses aim to build a data-driven performance culture, aligned with your P&L objectives and long-term growth.
What budget should you plan for a Masterclass with Million Marketing?
An investment calibrated to the chosen format, not a catalog price. Our Masterclasses are tailor-made: the budget depends on the number of modules selected (SEA, SEO, AIO, Paid Social), the format (single session or multi-topic program) and the level of customization expected for your sector. The precise quote is confirmed after a scoping discussion on your upskilling objectives.
How does a training session run, and over what duration?
A format set to your executive schedule, not a standardized academic course. Every Masterclass is led live by a senior ex-Big Tech expert, with content directly applicable to your real accounts rather than a theoretical approach. The number of sessions and their sequence (single module or full SEA/SEO/AIO/Paid Social program) are defined together during the initial scoping, to fit your teams’ availability.
LET’S TALK
Ready to upskill your teams?
Let’s talk about your needs, your priority modules and your calendar.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to frame your training needs and choose the modules most useful to your teams.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Tailored masterclass
Tell us about your teams, the modules you are interested in and your calendar: a senior expert reviews every request and gets back to you.