OUR METHOD
The Remix: the vision of a marketing leadership, the execution of an agency
The Remix is Million Marketing’s working method. It brings together the strategic vision of a marketing leadership and the operational excellence of an agency, within a single team. SEA, SEO, AIO, Paid Social and AI Studio are managed together, with objectives set on your revenue and profitability.
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WHY THE REMIX
Three pitfalls the method avoids
Many companies juggle a consultancy, several specialist agencies and in-house teams. The Remix starts from that observation.
Advice without execution
A sound strategy goes nowhere if nobody is accountable for implementing it day to day.
Execution without vision
Well-optimized campaigns can chase the wrong goals: click volume rather than margin.
Channels in silos
When SEA, SEO and social media are run by separate teams, they compete instead of reinforcing each other.
THE FOUR STEPS
From strategy to performance
Every engagement follows the same four steps, from diagnosis to steering.
- 01
Diagnosis
Audit of your setup: data and tracking, customer journey, performance of each channel, competition and visibility in AI engines.
- 02
Strategy
Acquisition plan by channel, budget allocation, business objectives (revenue, acquisition cost, margin) and steering KPIs.
- 03
Execution
SEA, SEO, AIO and Paid Social campaigns and AI Studio creative, run by senior experts, with regular testing.
- 04
Value-based steering
Continuous profitability-driven optimization and decision-oriented reporting for your budget trade-offs.
OUR PRINCIPLES
What guides every decision
One senior point of contact
The same lead owns the strategy and answers for its execution, with no information lost between teams.
Channels managed together
SEA, SEO, AIO, Paid Social and AI Studio share the same objectives and the same data.
Business objectives
We manage revenue, acquisition cost and margin, not just clicks and impressions.
Reliable measurement
Tracking, GA4 and attribution are checked during the diagnosis, so decisions rest on accurate figures.
AI serving execution
Automated bidding, AI Studio and analysis tools speed up the work, under our experts’ control.
Transparency
Clear, decision-oriented reports and full access to your ad accounts and your data.
HOW TO WORK WITH US
Three ways to apply the Remix
The method adapts to your organization, from support on one channel to full marketing leadership.
Support on one channel
The Remix applied to a specific channel: SEA, SEO, AIO or Paid Social, in coordination with your other teams.
Multi-channel program
Several channels managed together under one strategy, with a shared budget and shared objectives.
Part-time marketing leadership
A senior part-time marketing director who steers the strategy and the execution teams.
The Remix: frequently asked questions
What is the Remix method?
It is Million Marketing’s working method. It brings together, in one team, the strategic vision of a marketing leadership and the operational execution of an agency, in four steps: diagnosis, strategy, execution and value-based steering.
How is it different from a traditional agency?
A traditional agency often executes one channel from a brief. The Remix starts with strategy and manages all channels together, with revenue and profitability objectives rather than volume objectives.
Which companies is the Remix for?
Mainly mid-caps, enterprise accounts and luxury or premium brands, in France and internationally, that invest in several acquisition channels.
Which channels does it cover?
SEA (Google Ads, Microsoft Ads), SEO, AIO, also called GEO (visibility in ChatGPT, Gemini and AI answers), Paid Social (Meta, LinkedIn, TikTok) and AI Studio creative.
How do we get started?
With an audit of your current setup. It forms the basis of the diagnosis and lets us propose a suitable strategy and engagement format.
TAKE ACTION
Apply the Remix to your growth
Let’s talk about your objectives and your current setup. We will tell you where the Remix can make a difference.