DIGITAL AGENCY IN LYON · INDUSTRY, HEALTHCARE & B2B
Digital acquisition designed for mid-sized companies and Lyon-based industrial players
From Paris, Million Marketing supports mid-sized companies, groups and premium brands across Greater Lyon in their acquisition levers: SEA, SEO, AIO, Paid Social and AI-driven creative production. Senior-level steering, ROI-managed accounts and a deep understanding of long B2B sales cycles, from healthcare to industry.
Private consultation →See our case studies →
THE LYON MARKET
Lyon, an industrial and scientific ecosystem that also sells online
With over 1.4 million inhabitants, the Lyon Metropolis brings together a diversified economy in which healthcare, chemicals, industry and professional gastronomy shine far beyond the region. Just as many sectors whose purchasing decisions now begin on Google, on LinkedIn and in AI-generated answers.
Sectors of excellence with long decision cycles
Healthcare underpins part of Lyon’s economy: bioMérieux is headquartered in Marcy-l’Étoile, and Lyonbiopôle brings together SMEs, start-ups and major groups in diagnostics, vaccines and medical technologies. South of the conurbation, the “Vallée de la chimie” brings together around 14,000 industrial employees over some ten kilometres. In these sectors, a buyer consults a great deal of technical content before contacting a supplier, often from several countries.
An international showcase at every major trade show
Sirha, at Eurexpo, broke its record in 2025 with over 257,000 professionals and around 2,300 exhibitors. These highlights create spikes in search and intent that few companies fully capitalise on: Search campaigns around the event, LinkedIn audiences of attendees, dedicated landing pages and follow-ups after the show.
The digital challenges facing Lyon-based companies
Three recurring initiatives come up for mid-sized companies and manufacturers in this kind of region: capturing highly specialised B2B demand without spreading the budget across overly broad queries; making technical brands show up in ChatGPT, Gemini or Perplexity answers thanks to AIO; and properly measuring offline conversions when the sale is closed over the phone or in a meeting.
Ready to move forward?
Describe your project in two minutes: the founder will get back to you with a first analysis.
Private consultation →OUR LEVERS FOR LYON
The levers that matter for a Lyon-based player
Priorities for mid-sized companies, manufacturers and metro-area brands
B2B SEA and specialised Search
Search campaigns built around your buyers’ industry vocabulary, with lead tracking all the way into the CRM to optimise towards cost per opportunity.
Discover our SEA →
Technical SEO and AIO
Expert content and a clear architecture to rank for niche queries, and to be cited by the AI assistants your prospects are already using.
Discover our AIO offer →
LinkedIn Ads and Paid Social
Targeting by job function, industry and company size to reach decision-makers, continuously or around the major trade shows in the Lyon area.
Discover our Paid Social →CASE STUDIES
Results on demanding B2B and industrial accounts
SEA optimisation and unified governance
- Engagement
- Led by our founder during his career
- Key result
- More qualified traffic, budgets shifted to profitable offers
Full-funnel SEA and B2B lead generation
- Lever
- Full-funnel Search
- Key result
- Maximised B2B conversions
Performance Max and Smart Bidding at scale
- Engagement
- Led by our founder during his career
- Key result
- Significant ROAS increase
WHY US
Why choose Million Marketing for your growth in Lyon?
- A senior point of contact, with no middlemanYour accounts are run by the founder (ex-WPP, Microsoft, Amazon), reachable directly.
- A culture of long sales cyclesLead scoring, offline conversions and attribution tailored to B2B sales that play out over several months.
- Support from ParisVideo-call workshops, shared reporting and on-site meetings when the project justifies it.
- Total transparencyClear, results-oriented dashboards to make decisions without jargon.
Frequently asked questions about our digital agency in Lyon
Do you have offices in Lyon?
No, we’re based in Paris. We support Lyon-based companies remotely, with regular video check-ins and on-site meetings when the project justifies it. This approach allows us to involve the founder and independent experts chosen for your engagement.
How do you generate qualified B2B leads in industry or healthcare?
By starting from the value of a lead, not its volume. We build Search campaigns around the technical queries your buyers actually type in, complemented by LinkedIn Ads targeting decision-making roles. CRM opportunities are then fed back into Google Ads so bids prioritise the contacts that close.
How can you make the most of a trade show like Sirha?
By treating the show like a full-fledged campaign. Before the event, we activate professional audiences and appointment-setting campaigns; during it, targeted ads around Eurexpo; after it, follow-up sequences to turn contacts into opportunities.
What does AIO bring to a mid-sized company in Lyon?
A controlled presence in generative AI answers. Your prospects now ask ChatGPT, Gemini or Perplexity to preselect suppliers. AIO works on your content, your structured data and your external citations so your company is mentioned accurately.
SOURCES
Figures from public sources, with the year of the data. Last checked: October 2026.
- INSEE — Reference populations 2023, Rhône (69)
- Lyon Capitale — Sirha Lyon: record attendance for the 2025 edition
- Lyonbiopôle — Strong activity in 2025
- Le Journal des Entreprises — Can the Chemical Valley go green?
- Auvergne-Rhône-Alpes Entreprises — Export Scan, 2026 edition
- Business directory — bioMérieux, Marcy-l’Étoile headquarters
LET’S TAKE ACTION
Let’s talk about your goals in Lyon
Campaign audit, launch into a new market or trade show preparation: choose the format that fits your timeline.
01
Strategic Micro-Consulting (1h)
One hour with the founder to identify your growth opportunities and prioritise your most profitable levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management (Retainer)
Describe your goals, current levers and timeline: the founder reviews every request personally and comes back to you with the next steps.