DIGITAL MARKETING · AUTOMOTIVE
Digital acquisition that turns searches into test drives and sales
Million Marketing supports manufacturers, importers, dealer groups and rental companies with their online acquisition: local SEA, Paid Social, SEO and AIO, managed through to the test-drive request, the quote and the sale at the dealership.
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THE AUTOMOTIVE MARKET
A market in full electric transformation
The French car market is shrinking in volume and shifting rapidly to electric. In this context, every test-drive request costs more to obtain and must be tracked all the way to the point of sale.
A hybrid buying journey
Configurator, comparisons, reviews, long-term leasing offers, then a dealership visit: buying a car is largely prepared online. As early as 2020, the C-Ways Nextcar study found that 54% of new-car buyers had configured their vehicle online. Digital performance is therefore measured all the way to the point of sale, not just at the click.
An electric transition that reshuffles the deck
With 1.63 million new cars registered in 2025, down 5%, and an electric share reaching 20% according to AAA Data, brands must win over customers asking new questions: range, charging, incentives, total cost of ownership. Educational content and model-by-model campaigns are taking centre stage.
A specific advertising framework
Since 1 March 2022, any advertising for a motor vehicle, including online, must carry one of the messages set out in the French Mobility Orientation Act (LOM), such as « Pensez à covoiturer » (“Think about carpooling”), followed by #SeDéplacerMoinsPolluer, as well as the CO2 label. We build these obligations into display, video and social formats from the creative stage.
OUR LEVERS FOR AUTOMOTIVE
The levers of high-performance automotive acquisition
Priorities for manufacturers, dealers and rental companies
Local SEA and drive-to-store
Campaigns by model and dealership area, location extensions and tracking of calls and test-drive requests through to the point of sale.
Discover our SEA →
Paid Social and video
Model launches, in-market audience targeting and video formats compliant with mandatory messages, on Meta, YouTube and TikTok.
Discover our Paid Social →
Landing pages and CRO
Simplified test-drive and quote journeys, reliable conversion measurement and dashboards by dealership.
Discover our Web & CRO offer →CASE STUDIES
Results for manufacturers and rental companies
Local SEA and online-to-offline management
- Budget managed
- €1M / year
- Key result
- More qualified test-drive requests
Multi-platform strategy and local management
- Budget managed
- €3.5M / year
- Key result
- Strong increase in qualified leads
Geographic segmentation and AI-driven management
- Budget managed
- €1.5M / year
- Key result
- More bookings at constant budget
WHY US
Why choose Million Marketing for your automotive brand?
- Manufacturer experienceWe have managed acquisition for premium car manufacturers, in France and across several European markets.
- Local managementCampaigns coordinated across the brand, the regions and the points of sale, with measurement by dealership.
- Advertising complianceMandatory messages and the CO2 label built into every format from the design stage.
- Dedicated senior expertsYour accounts are managed directly by seasoned experts (ex-WPP, Microsoft, Amazon), with no turnover.
Frequently asked questions about automotive digital marketing
Which statements are mandatory in online car advertising?
A sustainable mobility message and the CO2 label. Since 1 March 2022, motor vehicle ads must display one of the three prescribed messages, followed by #SeDéplacerMoinsPolluer, including online, where the message must remain visible while the ad is viewed. We build them into every format.
How do you measure the impact of digital on dealership sales?
By tracking offline conversions. Calls, test-drive requests, quotes and sales are linked to campaigns through offline conversion tracking and your dealership data, so budgets are managed on real sales.
Should campaigns be managed nationally or locally?
Both, in a coordinated way. The brand drives awareness and launches, while local campaigns capture demand near each point of sale. Shared governance prevents the two levels from competing on the same queries.
How do you support electric vehicle sales?
With content that answers the real questions. Range, charging, incentives and total cost: we create content and campaigns that remove purchase barriers, and we make them visible on Google as well as in AI assistant answers.
SOURCES
Figures from public sources, with the year of the data. Last checked: October 2026.
LET’S TAKE ACTION
Let’s talk about your automotive brand
Campaign audit, model launch or network management: choose the format that fits your timeline.
01
Strategic Micro-Consulting (1h)
One hour with a senior expert to identify your growth opportunities and prioritise your most profitable levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management (Retainer)
Describe your goals, current levers and timeline: a senior expert reviews every request and gets back to you.