DIGITAL AGENCY IN ANTIBES · SUPERYACHTING, LUXURY & TECH
Bespoke digital acquisition for superyachting and tech
Million Marketing supports from Paris shipyards, brokers, superyachting service providers, premium services and technology companies in Antibes and Sophia Antipolis. Our founder oversees SEA, SEO, AIO and Paid Social to reach a rare international clientele, with discretion and precision.
Private consultation →See our case studies →
THE ANTIBES MARKET
Antibes, the discreet capital of superyachting
A city of over 77,000 inhabitants, Antibes brings together one of Europe’s largest marinas and part of the Sophia Antipolis technopole. Two very different economies, both focused on a demanding international clientele.
Port Vauban, a global superyachting benchmark
With 1,501 berths and a quay able to accommodate up to 19 superyachts from 70 to 165 metres, Port Vauban is presented by the CCI as Europe’s leading marina by tonnage. Around the port, shipyards, brokers, crew agencies, managers and specialist suppliers have set up, catering to an international clientele of owners and captains.
The economic weight of boating
According to a study by the Nice Côte d’Azur CCI published in 2025, the blue economy of the Alpes-Maritimes represents 2,119 establishments and around €1.2 billion, including €325 million for recreational boating and yachting. On a regional scale, yachting accounts for more than €1 billion and around 10,200 direct jobs. A niche, international and highly relationship-driven market, where reputation is also built online.
Sophia Antipolis, the neighbouring technopole
Antibes shares with its neighbours the Sophia Antipolis technopole, which brings together around 2,500 companies and 38,000 jobs, from software to life sciences. These technology companies often sell worldwide and look for B2B lead generation as demanding as their products.
Ready to move forward?
Describe your project in two minutes: the founder will get back to you with a first analysis.
Private consultation →OUR LEVERS FOR ANTIBES
Levers tailored to a rare, international clientele
Priorities for superyachting, premium services and tech
Yachting marketing
Visibility with owners, captains and brokers, multilingual campaigns and content that highlights your technical expertise.
Our yachting expertise →Luxury and premium services
High-end communications for concierge services, managers and providers serving a wealthy, demanding clientele.
Our luxury expertise →
B2B Search for tech
Search campaigns for Sophia Antipolis technology companies, managed based on the value of sales opportunities.
Discover our SEA →CASE STUDIES
Results for premium brands and technology companies
Semantic dominance and brand protection
- Engagement
- Led by our founder during his career
- Key result
- Brand image protected on its key searches
Full-funnel SEA and B2B lead generation
- Lever
- Full-funnel Search
- Key result
- Maximised B2B conversions
Local SEA and online-to-offline management
- Engagement
- Led by our founder during his career
- Key result
- More qualified test-drive requests
WHY US
Why choose Million Marketing for your growth in Antibes?
- A single senior point of contactYour accounts are managed directly by the founder (ex-WPP, Microsoft, Amazon), supported by independent experts chosen for each engagement.
- High-end standardsExperience with premium and luxury brands, where discretion and image matter as much as performance.
- An international clienteleMultilingual campaigns for audiences spread around the world.
- Support from ParisRegular video check-ins and meetings on the French Riviera when the project warrants it.
Frequently asked questions about our digital agency in Antibes
Do you have offices in Antibes?
No, we’re based in Paris. We support Antibes-based businesses remotely, with regular check-ins and on-site meetings when the stakes require it.
How can you get on the radar of superyacht owners and captains?
With a targeted presence where they get their information. Search on very specific queries, LinkedIn targeting of industry professionals, technical content and visibility around boat shows: yachting is won through precision and reputation.
Is digital relevant for an industry as relationship-driven as yachting?
Yes, as a complement to your network. Most clients check online before contacting a provider. A polished website, visibility in search results and in AI answers, and targeted campaigns reinforce the trust created through word of mouth.
Do you work with companies in Sophia Antipolis?
Yes, remotely from Paris. We manage B2B lead generation for software publishers and tech companies, with Search and LinkedIn campaigns tracked all the way through to sales opportunities.
SOURCES
Figures from public sources, with the year of the data. Last checked: October 2026.
LET’S TAKE ACTION
Let’s talk about your goals in Antibes
Campaign audit, preparation for the yachting season, or B2B lead generation: choose the format that fits your timeline.
01
Strategic Micro-Consulting (1h)
One hour with the founder to identify your growth opportunities and prioritise your most profitable levers.
Or call us on 01 89 86 41 09 (Mon–Fri).
02
Campaign management (Retainer)
Describe your goals, current levers and timeline: the founder reviews every request personally and comes back to you with the next steps.