Redesigning million-marketing.fr: a brand website built as a conversion instrument.
Scope: art direction, development, FR/EN content, SEO and AIO
1. Context and Stakes
The website you are browsing is our own showcase, and our first reference in web design and development. Our offer has grown over the years: SEA, SEO, AIO (also known as GEO), Paid Social, branding, AI Studio and web. The site had to present this offer with the same standards we apply to the accounts we manage, in French and in English.
2. Creative Direction
We chose an art direction called « Observatoire »: deep midnight blue, brass accents, a serif display typeface (Cormorant Garamond) paired with a highly legible sans-serif for body text (Jost). The visuals are night-time photographs produced by our AI Studio in a single palette, with no identifiable faces or logos. Animations stay understated and respect the « reduce motion » setting of each device.
3. What We Built
- Tools rather than promises: the AI Observatory, the AIO Barometer 2026 and an automated AIO diagnostic, designed and built in-house.
- A bilingual architecture: linked FR and EN pages, hreflang markup and structured data on every template.
- Readability for answer engines: llms.txt file, marked-up FAQs, visible sources in articles.
- Editorial finishing: automatic French typography (non-breaking spaces before high punctuation), a calibrated reading column, a « constellation » 404 page.
- A lean technical base: WordPress, caching and a content delivery network in front of the hosting, WebP images.
4. Quality Control
Before every release, the site is reviewed the way a visitor sees it, on mobile and on desktop. During the full review in October 2026, we checked all 198 public URLs of the site: every one responded correctly and carried a single main heading. Across the 32 templates rendered at 390 px and 1,440 px, we found no horizontal overflow, no broken image or image without alternative text, and no contrast below the AA threshold.
5. What It Means for Our Clients
We apply the same method to the websites we design: an art direction specific to the brand, a structure built for Google and for AI engines, and systematic checks before publication. The website becomes a conversion asset connected to the campaigns, not just a showcase.